We’re not that special!

Posted: April 3, 2011 in Alignment, Horizontal Alignment

Recognize this?

The CMO Council sited 38% of Chief Marketing Officers (CMOs) say sales and marketing alignment and integration is a top priority. However, only 30% have a clear process or program to do something about it. With only 38% of CMOs making alignment a top priority, we can assume approximately 1 out of every 3 organizations recognize the issue but few take action. How about the other 2 out of 3? Are they not aware of the problems between sales and marketing? This article highlights common problems prohibiting sales and marketing collaboration, summarizes reasons one group thinks the other is the antagonist, and suggests solutions to narrow the divide between sales and marketing.

Unfortunately, inadequate solutions and uninformed executives have only perpetuated the problem. Sales and marketers have developed a terrible misconception of one another culminating in an environment filled with friction and dissonance. Brian Carroll, CEO of InTouch, attests that “communication breakdown affects nine out of ten companies”.

Alignment is a much wider issue than only Business and IT relations. So, couldn’t we learn more from other areas?

Source: http://www.leadliaison.com/revenue-generation-blog/sales-and-marketing-alignment/

 

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Comments
  1. You’re precisely right with this writing

  2. This post couldnt be more factual.

  3. netbook says:

    I couldnt agree with you more…

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