Social Dimension of Alignment

Posted: January 28, 2011 in Communication
Tags: , , , , ,

Most common models focus on the strategic dimension of alignment. Chan and Reich (2007) defined several dimensions on alignment. The strategic or intellectual dimension, the structural dimension, the social dimension, and the cultural dimension. A well known study by Reich and Benbasat (2000) defines only two dimensions. The first (intellectual dimension) concentrates on examining the strategies, structure, and planning methodologies in organizations. The second (social dimension) investigates the actors in organizations, examining their values, communications with each other, and ultimately their understanding of each others’ domains.

The intellectual dimension of alignment is defined as “the state in which a high-quality set of interrelated IT and business plans exists.” The social dimension of alignment is defined as “the state in which business and IT executives within an organizational unit understand and are committed to the business and IT mission, objectives, and plans”.

The study included four factors that would potentially influence alignment:

1. Shared domain knowledge between business and IT executives: the better IT and business executives understand and participate in each others’ key processes the better the alignment will be. Shared domain knowledge is defined here as the ability of IT and business executives, at a deep level, to understand and be able to participate in the others’ key processes and to respect each other’s unique contribution and challenges.

2. Successful IT history: the more successful the previous IT implementation the more trust business executives have in IT and the more motivation to communicate with the IT department, which leads to better alignment.

3. Communication between business and IT executives: the communication between business and IT executives can positively affect the level of mutual understanding and alignment.

4. Connections between business and IT planning processes: the more IT executives are involved in business planning the more they can understand and support the business objectives, leading to better alignment.

All four factors in the model (shared domain knowledge, IT implementation success, communication between business and IT executives, and connections between business and IT planning) were found to influence short-term alignment (the degree of mutual understanding of current objectives). Only shared domain knowledge was found to influence long-term alignment (the congruence of IT vision between business and IT executives).

References

Chan, Yolande E and Reich, Blaize Horner: IT Alignment: what have we learned, Journal of Information Technology (2007) 22, 2007

Reich, Blaize Horner and Benbasat, Izak: Factors that influence the social dimension of alignment between business and information technology objectives, MIS Quarterly, Vol.24, No.1. March 2000.

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Comments
  1. […] and results, are driving alignment even more. This is also something which is mentioned in my previous post, in which successful IT history is named an important influencer of the success of […]

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