Amsterdam Information Model (AIM) – 9 Cells Model

Posted: December 18, 2010 in Alignment, Alignment model
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The next model, I like to introduce is the Amsterdam Information Model (AIM), also known as the so-called 9-cells-framework (in dutch: negenvlaksmodel). This model was developed by Maes, Truijens and Abcouwer. They extended the original SAM model with an extra row and an extra column. By splitting the internal domain, in a structural and operational level, they introduced a central role where the design and managing of a company is adressed. The extra column is introduced to split the use of information from the technology side. In later work Maes extended this model to a so-called Unified Framework [Maes et al, 2000]. This is called an attempt to transform the concept of alignment into a practical method, incorporating both management and design components. This model can help in understanding the complex world of business and IT, and more specific, to understand the role of informationmanagement. According to a recent publication of Abcouwer and Goense, this model is often used in a different and wrong way. In a descriptive way, where it’s not meant for. This model enables discussions on the topic of business and IT alignment, but it doesn’t provide information on how organisations can actually improve the way they cooperate.


Abcouwer, A.W., Maes, R., Truijens, J.: Contouren van een generiek model voor informatiemanagement, Primavera Working Paper 97-07, 1997.

Abcouwer, A.W., Gels, H., Truijens, J.: Informatiemanagement en Informatiebeleid, SDU, 2006.

Maes, R.: A Generic Framework for Information Management, PrimaVera Working Paper 99-02, 1999.

Maes, Rik, Rijsenbrij, Daan, Truijens, Otto, Goedvolk, Hans: Redefining business-IT alignment through a unified framework, PrimaVera Working Paper 200-19, 2000.


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